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"I innovate quickly by moving swiftly from idea to prototype, testing directly with real users. Each prototype is used to learn, adjust, and improve. I favor simple solutions, while keeping an eye on production costs and environmental impact. Something personal or a small concrete example related to my work? For the SUGG bike rack, I started with a wooden model to test stability and usability. User feedback quickly guided the final design. The object is now manufactured from a single piece of steel, entirely produced within a 100 km radius."

Build Fast, Fail Fast, Learn Fast. Something personal or a small concrete example related to my work? I use lovable to make a quick prototype in 20 min. Showing this to a client/customer and then see how wrong I was.

"You have to be a source of innovative ideas yourself, work independently, value individual efforts, and encourage teamwork. It's a balancing act focused on change. Something personal or a small concrete example related to my work? Explaining change and breaking down psychological barriers takes time. You have to stay the course despite difficult situations and individual resistance."

Je me déplace avec un mini sugg électrique débridé entre chaque tâche. Quelque chose de personnel ou un petit exemple concret lié à votre travail? J'aime les pauses café